The concern about social media’s impact on mental health is ever concerning as the digital age and the possibilities out there are increasing. Is it Digital Attraction, or Digital Addiction?
![How the digital world, technology, AI, and social media affect mental health](https://static.wixstatic.com/media/a754ce_60b5cfd3c38d477a82b7598d34c65367~mv2.jpg/v1/fill/w_980,h_980,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/a754ce_60b5cfd3c38d477a82b7598d34c65367~mv2.jpg)
As upbringing and education change, and technology evolves while people stagnate, we realise we must approach social media and technology differently.
With AI taking the lead and machine learning influencing our spaces—technically, emotionally, and socially—it becomes ever-present, shaping the content and learning from user behaviour. AI algorithms analyse habits and patterns, categorising users into profiles to tailor content streams. This sophisticated system is designed to hook users by continuously offering engaging material, leading to compulsive scrolling and prolonged screen time.
As I am writing this article, I must stay aware of how AI algorithms shape the digital experience and influence habits. Screen time has become a dominant factor in our everyday lives, dictating how we manage our time and relate to people and our environment whether it’s the mobile phone, computer, tablet, or another device, our communication and focus are often controlled by screens.
We need to caution ourselves about how subtly this system has developed. For instance, someone who abstains from one addiction might easily fall prey to another, often turning to games, social media, or reels. These platforms use AI-driven algorithms to feed habits minute by minute. This "content loop" creates a paradox of information: you might see one reel promoting the benefits of coconut oil, only to encounter another debunking it with “credible” sources. This highlights how AI can present information based on user preferences, shaping beliefs rather than promoting balanced views. When it feels as if someone understands you—no matter if it’s a bot—you are drawn in, forging an emotional connection that deepens your engagement.
As Brad Huddleston discusses in Digital Cocaine, the dopamine-driven designs of digital platforms exploit the brain’s reward system, fostering dependency. Dr Linda Papadopoulos also emphasises how social media can negatively affect self-worth, making users vulnerable to comparison and idealised representations of life.
Gone are the days of physically going to libraries, where bound books and research papers from reputable sources were carefully vetted. While AI and digital media have revolutionised information access, it’s crucial to verify even the most convincing content—especially when it comes from your best “online friend,” people, or viral posts.
The unrestricted flow of information has made us overly reliant on instant answers, eroding our ability to problem-solve, create, and think critically.
How, then, can we reclaim creativity and enhance digital well-being in this age of information overload?
Take control of your life by being mature, consistent, decisive, and strong!
1.Reduce screen time
Take control of your time and set clear boundaries.
Work within set hours if you have any, e.g., 08:00–17:00, with regular breaks at least 10:00 and 15:00.
Limit social media browsing to once a day, avoiding it before bedtime.
Stream movies or shows within set timeframes, and avoid screens an hour before bed to support mental health and better sleep.
Revisit offline alternatives like paper books or eBooks, or seek information from experts.
2.Foster mindful online habits
Stay conscious of your digital interactions.
Respect your time and the time of others, time management is imperative for mindful living.
Recognize the trance-like state AI algorithms can induce with endless reels and tailored feeds.
Be vigilant about conspiracies, fake news, and manipulated content designed to keep you hooked.
Safeguard your identity by being cautious about impersonators or oversharing.
– be safe! People impersonate and steal identities and their photos do not always confirm who they are. Not for job interviews or dates – be careful.
Practice mindful posting, reflecting values that align with your career, family, and future aspirations.
Online habits – include letting the people in your house and close environment come first, and tech later, always putting them first and having meaningful connections with them.
Keep to a daily routine – it will help you curb screens and pursue healthy habits – it is all about consistency, and having rhythm in life keeps you safe.
Do not become bored - life balance is key – there are so many dimensions to our life we do not have to be bored!
3.Protect your self-worth
Recognise that your value is not tied to online validation.
Set personal boundaries around screen time.
Be content. Avoid comparing yourself to idealised social media personas.
Cultivate meaningful relationships offline, prioritising real connections over digital interactions
– nurture your relationships – with your loved ones, and your support group. Phone them and connect with them, people need each other.
– Let people come first and not social media – Go out to meet people, visit with them, and make new connections by networking with real people.
Accept and love yourself, understanding that technology cannot replace genuine self-esteem.
Addressing the mental health effects of this digital era makes us vigilant about who we are becoming and the habits we form today, which will dictate our future. By fostering digital wellness, we can reclaim control over our lives and build healthier, more balanced relationships with technology.
Take control of your habits by reinforcing resilience and building consistency — Plan. Schedule. Execute. And if you should lapse, go back and try again.
If you need help with digital challenges and you want to promote digital wellness please contact me at: elvira@justlive.co.za
Elvira
Justlive Coaching & Counselling
CEO
M. Psych.
0832738472
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